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Part 4: Shares & The Stock Market

Making Corporate Finance Easy to Understand

Chapter 4 | Financial Planning

4.1 Company Basics & Shares

The Mega Pizza Factory Analogy

Imagine you want to build a massive Pizza Factory. It costs ₹100 Crore to build.

You only have ₹10 Crore. How do you get the remaining ₹90 Crore? You ask the public!


Promoters
(The Founders/Owners)

Capital
(Total Money Needed)

Shares
(Tiny equal pieces)

You break the ₹100 Crore into tiny, affordable pieces called Shares (e.g., each share costs ₹10).
Anyone who buys a share gives you money, and in return, they become a Shareholder (a part-owner) of your factory!

4.2 Valuation: FV vs. MV

This is the biggest confusion for beginners. Let's break it down using real life:

Face Value (FV)

The "Birth Certificate" price. It is the original, nominal price printed on the share when the company was first formed.

It NEVER changes!
Usually printed as ₹1, ₹2, ₹5, or ₹10.

Market Value (MV)

The "Live Ticker" price. It is the price at which the share is trading right now on the stock exchange.

It changes EVERY SECOND!
Based on public demand and profit.

4.2 Status of a Share

If we compare the Live Price (MV) to the Original Price (FV), we can easily see how the company is performing in the real world.

At Premium

MV > FV

Company is highly successful! Demand is huge, pushing the price way up above its birth price.

e.g. FV=₹10, MV=₹500

At Par

MV = FV

The market price is exactly the same as its original birth price. It is neutral.

e.g. FV=₹10, MV=₹10

At Discount

MV < FV

Company is in heavy losses. People are selling, dropping the price below its birth value.

e.g. FV=₹10, MV=₹4

4.3 Returns: Dividends

If your Pizza Factory makes a massive ₹5 Crore profit at the end of the year, the owners don't just keep it all. Because you own shares, they give you a "slice" of that profit as a reward!

🍕 This cash reward is called a Dividend.

The Ultimate Golden Rule

Dividend percentage is ALWAYS calculated on the
Face Value (FV)Never, ever calculate it on the Market Value!

Example: A company declares a 50% dividend. The FV is ₹10. The MV is ₹200.
Dividend Amount = 50% of ₹10 (FV) = ₹5 per share. (We completely ignore the ₹200 MV!)

4.3 Returns: Rate of Return (RoR)

The Dividend tells you the cash amount you received. But to know if your investment was actually profitable compared to a Bank FD, you must calculate the Rate of Return (RoR).

RoR = (Total Dividend Received ÷ Sum Invested) × 100

Let's see the reality:

  • You bought 1 share at MV = ₹200. (This is your Sum Invested).
  • The company gave you a dividend of ₹5.
  • RoR = (5 ÷ 200) × 100 = 2.5%
Even though the company announced a massive "50% Dividend" on the news, your actual profit margin (RoR) was only 2.5% because you bought the share when it was expensive!

4.4 The Stock Exchanges

Where do people actually buy and sell these shares? In a highly regulated, secure marketplace called a Stock Exchange.

BSE

Bombay Stock Exchange

The oldest exchange in Asia.

SENSEX

The Sensex is an index that tracks the performance of the Top 30 companies.

NSE

National Stock Exchange

India's largest exchange.

NIFTY 50

The Nifty tracks the performance of the Top 50 outperforming companies.

4.5 Intermediaries (Share Brokers)

Who are they?

You cannot just walk into the BSE building in Mumbai, hand them ₹500, and ask for a share. You must go through a registered intermediary known as a Share Broker.

Zerodha Upstox Groww

The Brokerage Fee

Brokers don't work for free! Every time they execute a buy or sell order for you, they charge a small commission called Brokerage.

Brokerage is ALWAYS calculated as a percentage of the Market Value (MV) of the traded shares.

4.5 Brokerage Math & Taxes


When BUYING
You pay the share price PLUS the broker's fee.
Cost = MV + Brokerage

When SELLING
Broker takes their cut BEFORE giving you money.
Receipt = MV - Brokerage

GST on Brokerage

Because the broker is providing you a Service, the government charges 18% GST on the transaction.

Crucial Detail: GST is charged ONLY on the Brokerage Fee amount, NOT on the value of the share!

4.5 Necessary Accounts

To operate in the stock market, you are legally required to open two specific accounts through your broker.

Demat Account

Stands for "Dematerialized" account. In the old days, shares were physical paper certificates. Now, they are electronic.

It acts as a Digital Locker that safely holds your shares.

Trading Account

While the Demat holds the shares, the Trading account is the active interface connected to the stock exchange.

It acts as the Shopping Cart used to place actual Buy/Sell orders.

Concept Check

Question 1:

A share has a Face Value of ₹10 and a Market Value of ₹150. The company declares a 50% dividend. What is the dividend amount you get per share?

Answer: ₹5.
(Because 50% of the Face Value ₹10 = ₹5. You completely ignore the ₹150 MV for dividends!).

Question 2:

If you are SELLING a share, does the broker ADD their fee to your final payout, or DEDUCT it?

Answer: Deduct!
(They take their cut out of your profit before handing you the money).

Part 4 Complete!

You have mastered Shares, Valuation, and Brokerage.

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